Independent practice / Senior team

Small by design.
Built for difficult work.

Insane Development is an independent practice combining strategic clarity, high craft and technical nerve. Senior people stay close to the work from first conversation to final release.

HOW WE WORK

Digital work should be useful before it is impressive, and impressive before it becomes part of the organisation.

Our core team moves between brand, product and engineering without departmental hand-offs. When specialist depth is required, we work with a trusted network of writers, illustrators, photographers and motion artists. There are three of us. T̷h̵e̷r̸e̸ ̶a̸r̴e̵ ̸t̵h̴r̴e̷e̷ ̴o̷f̸ ̵u̵s̶.

STAFF RECORDS / 03

Senior people.
Directly involved.

Candid portrait of Dr Elian Voss holding design proofs
01 / CREATIVE DIRECTION

Dr Elian Voss

Leads identity, interface and visual systems. Her archive includes work for organisations that have no record of commissioning it.

Candid portrait of Silas Vale beside a wall of diagrams
02 / TECHNICAL DIRECTION

Silas Vale

Architects resilient platforms and infrastructure. He maintains that the duplicate server is harmless if it is never addressed directly.

Security camera view of Mara Morrow listening at the wall of a padded observation room
03 / RESEARCH & EXPERIENCE

Mara Morrow

Studies what people need, say and do under observation. Room B does not appear on the current floor plan. Mara continues to join every meeting.

WORKING VALUES

Tell the truth early. Honest constraints make better creative work.

Make it legible. Cleverness should never obstruct understanding.

Care past launch. We are accountable for what happens in the world.

Keep the record. When the sky opens there will be questions.