
01 / CREATIVE DIRECTION
Dr Elian Voss
Leads identity, interface and visual systems. Her archive includes work for organisations that have no record of commissioning it.
Independent practice / Senior team
Insane Development is an independent practice combining strategic clarity, high craft and technical nerve. Senior people stay close to the work from first conversation to final release.
HOW WE WORK
Our core team moves between brand, product and engineering without departmental hand-offs. When specialist depth is required, we work with a trusted network of writers, illustrators, photographers and motion artists. There are three of us. T̷h̵e̷r̸e̸ ̶a̸r̴e̵ ̸t̵h̴r̴e̷e̷ ̴o̷f̸ ̵u̵s̶.
STAFF RECORDS / 03



WORKING VALUES
Tell the truth early. Honest constraints make better creative work.
Make it legible. Cleverness should never obstruct understanding.
Care past launch. We are accountable for what happens in the world.
Keep the record. When the sky opens there will be questions.